- Established in 2006, New Life started operations in February 2007.
- Gross premium income in 2008 amounted to TRY 5.8 million (USD 3.8 million) in total for life, annuity and personal accident business with over 85,000 lives insured.
- Owned by GEM Global Equities Management, a fund management firm specialised in emerging markets with a long track record of 15 years.
- Particular focus on a wide range of life insurance products (life, annuities, personal accident, as well as critical illness, travel and health products).
- A new product called “Capital Procurement Plan” has been available since the end of 2009 for both groups and individuals.
- Member of the Swiss Life Network since 2008.
